Online website business

How To Optimize Keywords

kizwe710 — Tue, 22 Sep 2009 05:38:09 +0000

How to optimize your Adwords Campaigns
————————————–
By Ian Howie

To view original article go to:

Never stop optimizing your Adwords Campaigns.
Regularly look for new keywords to add to your Ad Groups. Split Ad Groups up to allow more targeted ad copy and landing pages.

Use different match type bids to create a ‘bid stack’.
Always be testing your ad text and landing pages to find higher clickthrough and conversion rates.
Judge keywords after 200 page impressions.
Judge landing pages after 200 clickthroughs.
Cull keywords that you can’t get better than 1% clickthrough and conversion rates for.
Use location targeting to show your ads only in relevant parts of the country.
Run Search Query Reports to find new keywords to bid on.
Schedule your Campaign to be on when customers respond.
————————————————————-
1. Review, refine and add to your keyword list
If a keyword has a Clickthrough Rate (CTR) of less than 1% after you’ve tried to optimize it, then delete it.
Since you are bidding on keywords that real people search with, their popularity changes over time, and new keywords are always emerging.

You can track these changes and find new keywords by using Wordtracker’s keywords tool with Google Insights.Add the new keywords you find to relevant existing Ad Groups If there is no relevant group, start a new one.Within your Ad Groups, always look for keywords that can be used to start new Ad Groups with their own ads and landing pages. This allows the old and new Ad Groups to each have ads and landing pages more relevant to their keywords. And more relevant ads and landing pages means higher Quality Score, lower Cost Per Click (CPC) and higher Conversion Rates.

For example, one Ad Group might contain both Marquee Hire Kent and Wedding Catering Kent. To work for both these keywords, the ad copy will need to be generic and will struggle to mention both target keywords. Likewise, the landing page won’t be able to focus on either keyword. But if each of those phrases is given its own Ad Group theycan have their own ad copy and landing pages that focus on their specific keywords.

2. Use Keyword Matching options to lower costs
Are all your keywords using Broad Match? Make sure you are also using Phrase Match and Exact Match bidtypes.

Use the Adwords Keyword Estimator Tool to create a ‘bid stack’ which involves bidding on the same keyword with allthree match types. Sounds crazy but it works. Here’s how and why …

Exact Match is the exact keyword you are targeting and so should deliver the best response. Of your three bids this one is for the highest amount because you know exactly what you’re bidding for and these are searchers you most want to see your ads.

Eg, I might bid $2.00 for an Exact Match with Marquee Hire. Meaning I will pay up to $2.00 for that exact keyword only.

Make your Phrase Match bid 75% of your Exact Match amount because these searches are not as good as Exact Match and you don’t want to pay as much for them.

Eg, I might bid $1.50 for a Phrase Match with Marquee Hire.

Meaning I will pay $1.50 for any phrase that contains that exact keyword, eg, Marquee Hire in Kent, Wedding Marquee Hire.

Make your Broad Match searches just 25% of the Exact Match amount because such searches are, generally, the worst.

Eg, I might bid $0.50 for a Broad Match with keyword Marquee

Hire. Meaning I will pay $0.50 for any phrase that contains those keywords, eg, Hire Marquee in Kent and also any

keywords that Google decides are similar. This might include badly matching phrases like van hire. This is why our Broad Match bids should be low.

It seems complicated but it’s really simple and ensures that your ad first appears for the best keyword searches, ie,Exact Match. But your ad will only appear for less responsive keywords if it can do so for a much lower cost, ie, you’ll pay less for Phrase and Broad Match.

You can really start to save money and increase Clickthrough Rate (CTR) if you add Negative Broad Match and Negative Exact Match keywords to your Phrase and Broad Match Ad Groups. Rather than being keywords you want to bid on, Negative keywords are those that you do not want to bid on. For example, I might have an Ad Group that includes the following keywords that I *do* want to bid on with a Broad Match:

marquee hire kent
wedding hire kent
… and the following negative keywords that I do not want to

bid on:

cheap
free
van
Which means that even though they contain my Ad Groups ‘positive’ keywords, I will not be bidding on the following:

cheap marquee hire kent
cheap wedding hire kent
free marquee hire kent
free wedding hire kent
van hire kent
3. Keep testing your ad copy & landing pages
It is always possible to improve your ad copy and increase Clickthrough Rate (CTR). AdWords doesn’t charge you to test new ads so Always Be Testing one to three new ads against your current best performing ad.

You can also test new landing pages against your current page. Send 50% of clicks to landing page A (your existing or

‘control’ page) and 50% to a new landing page B (your ‘test’ page). If B performs better it becomes your new control which you then try to beat with a new test page.

You can test changing everything on your landing page, from the color of your response buttons to your choice of font. But try starting with your ‘offer’ – your product’s price, discount and package. Google’s Website Optimizer allows powerful A / B testing of your landing pages and is available for free.

4. 200 is the magic number at which response can be judged
200 is the magic number. 200 ad impressions and 200 clicks.

If a Keyword gets 200 impressions then 200 people whose

searches have matched your keyword bid have seen your ad. And

200 impressions is enough to judge your ad’s performance.

If your ad gets less than a 1% Clickthrough Rate (CTR) then

you must either delete the keyword, add more negative

keywords or improve your ad text.

If a Keyword gets 200 Clicks then 200 people who have seen

your ad have clicked on it and visited your landing page. And

200 visits to your landing page is enough to judge its

conversion rate and subsequent profitability.

Your unique bid cost, sales process and profit margins will

determine what Conversion Rate is required to make a profit.

But if you are converting at less than 1% then it’s likely

that either something needs changing to improve conversion or

that you should delete the keyword.

5. Use location targeting to show your ads only in relevant

parts of the country
Many AdWords accounts only have one Campaign, targeted to one

location.

If your product or service is location specific – you can use

AdWords Location Targeting features to only target people in

the areas you can sell to. You can configure this from the

Audience section on your Campaign’s Settings page.

In Tony’s case he targets English counties such as Kent and

Surrey. This allows Tony to tailor his ads and landing pages

to these locations.

But the location service is not perfect as it’s based on IP

address, and some IPs don’t match user location. To deal with

this, you can run a second Campaign with much broader

location settings – eg a whole country – but only bidding on

keywords that include ‘location words’.

Eg, if you’re selling pizzas in Chicago, only bid on keywords

containing Chicago and other words for relevant locations in

Chicago.

Eg, if you’re Tony and selling to people in Kent and Sussex,

then bid on keywords containing those words like:

Wedding Caterer Kent (Phrase Match)
Marquee Hire Sussex (Exact Match)
Smart location targeting like this should dramatically

decrease your AdWords costs and increase relevancy.

6. Run Search Query Reports to find new keywords to bid on
Running a Search Query Report in Google Adwords will show the

specific searches that your ads appeared for and you can use

these to further refine your Ad Groups. Here’s how to do it …

Go to the ‘Keywords’ tab:

Click on the ‘See Search Terms’ box and then ‘All’. A pop-up

window will appear like this:

Look at the Phrase and Broad Match keywords and consider

adding them as specific keywords, perhaps with their own Ad

Groups. Any inappropriate keywords can be added as negative

keywords.

7. Schedule your Campaign to be on when customers respond
Fish when the fish are feeding.

You can easily increase your Clickthrough Rate (CTR) by

making sure your campaign is on only when you get the best

results. Find out when that is by studying response across

different days of the week and times of the day (an hourly

report is available to help you).

Your Campaigns’ current scheduling is summarized in the ‘Ad

scheduling’ column in the ‘Settings’ tab view for all your

campaigns. See right-hand column on the grab below.

The default setting is ‘Show ads all days and hours’.

You can configure a specific Campaign’s timing by clicking on

its name in the above report or on its own ‘Settings’ tab.

Then click on ‘Edit’ to the right of ‘Ad scheduling’ beneath

‘Advanced settings’. See grab:

This reveals your ‘Ad schedule’ window (see image below) in

which you can control when your ads are on and off (green is

on, gray is off) by clicking on the time on the ‘Time period’

column for each day.

If you click the ‘Bid adjustment’ link you can further refine

your Campaigns with different bid amounts for different times

of the day.

Summary of how to optimize your Adwords Campaigns
Never stop optimizing your Adwords Campaigns.
Regularly look for new keywords to add to your Ad Groups.
Split Ad Groups up to allow more targeted ad copy and landing

pages.
Use different match type bids to create a ‘bid stack’.
Always be testing your ad text and landing pages to find

higher clickthrough and conversion rates.
Judge keywords after 200 page impressions.
Judge landing pages after 200 clickthroughs.
Cull keywords that you can’t get better than 1% clickthrough

and conversion rates for.
Use location targeting to show your ads only in relevant

parts of the country.
Run Search Query Reports to find new keywords to bid on.
Schedule your Campaign to be on when customers respond.
We’ll let Tony from SuperEvent.co.uk summarize the results:

“We are getting three times as many enquiries as last year.

Had we not known how to optimize AdWords we’d have just

turned up the budget or turned back to traditional

advertising.”

Leanne

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5 Ways to Build Content that Sells

kizwe710 — Wed, 02 Sep 2009 09:16:29 +0000

5 Ways to Build Content that Sells

The golden rule of the internet marketer is that “Content is KING.” It always has been and it always will be. Especially if you’re an affiliate, good content is your best friend! But, there’s a huge problem!

Do you really want to sit at your computer and just type content all day long? I doubt it, I sure don’t. So, here are 7 ways to get great content – fast.

1. Public Domain Works

Works in the public domain are not protected by copyright laws. They can be freely copied, changed, edited, reprinted, distributed, and sold. Some public domain sources, like most U.S. government publications, have never been copyrighted. For others, the copyright has expired. Look into this link to get some great resources.

2. Famous and Funny Quotations

Compiling quotations is a dead easy, completely overlooked method of creating short web pages that can suck in thousands of visitors a day . These are pages that no search engine will ever penalize. And visitors are likely to bookmark those quotation pages and return to them later.

All you need to do is a bit of research through websites, beats writing all day long!

3. Definitions

Every hobby, industry, or profession has its own vocabulary. That’s often frustrating for outsiders who wonder what the yada-yada those geeks are talking about.

So why not help your readers actually understand what you’re saying by offering definitions on your web site? Simple definitions can give you a massive competitive edge over competitors with higher search engine rankings. Why? A definition is exactly the type of content that everyday web searchers are always looking for.

4. Directory Pages

Someone comes to your website because they are interested in a topic – I bet they’d love it if you can send them to other related websites too! Well, wait, why would YOU want to send traffic away? Not exactly…

Directory pages are great for search engines, they get high rankings – so make sure to stuff your own adds all around them. Quick way to build content, get great link partners, get search engine optimized and get exposure to your ads!

5. Other People’s Content

Why in the world waste time writing when there are literally thousands of writers out there BEGGING you to place their article on your website. I just recently built a 1000 page website in about 3 days using OTHER people’s content from online directories.

Check out www.goarticles.com and www.arciticlecity.com – those articles are available for re-printing on your website. Just make sure to give the author the credit.

That’s it – fast content! Now you have no excuse to not make many large content websites that all get great search engine rankings, free visitors and lots of sales!

Affiliate Marketing Tips to build your website

kizwe710 — Wed, 02 Sep 2009 08:53:46 +0000

Affiliate Marketing Tips to build your website

Some of the affiliate marketing programs can make you richer by millions of dollars. However, it takes patience and lots of hard work to succeed in the world of affiliate marketing. It is better if you do not quit your full-time job before your site starts making money. You should target certain revenue and try to increase it in increments. Once you are comfortable with the concept and your site’s revenue potential, then is the time to take the plunge.

The success of affiliate marketing depends on the number of visitors that you can attract to your site and the ability of the visitors to click on the ads that are displayed on the site and possibly buy the products advertised there. Thus, the first requirement is that you have a good website with relevant content and you have placed targeted ads on the sites. If you do not have a web site yet, build one. And make sure that you have placed the links of the affiliates in such a way as to attract the maximum number of visitors.

You should build your site in such a way that potential visitors are not put off by the site design and the look and feel of the web site. The intention must be to make the visitors to the site buy the products and in general contribute to the advertising revenue from your site. The rate at which the visitors click on the buy button compared to the ones that just simply view the ads is called the conversion rate. The higher this rate is, the better it is for your site and yourself.

You should choose a merchant program that has good pay outs for affiliates like you. There are some really good merchant programs that pay out very well as there are programs that pay out smaller amounts. Thus, it is up to you to choose which program you are going to join. There would be lots of competition among the affiliates and this is where your creativity and motivation come into the picture. If you can motivate yourself even when you are not earning money and still add creative content to your site, you can come out of the bad patch easily.

Finally, give yourself a chance. You can slog it out for a few months or for a time period in which you feel that you can make money. If it works, then you can go full time into it. Otherwise, you can always pursue this as an interest.

Follow up on Review of Adsense

kizwe710 — Sat, 18 Apr 2009 09:27:39 +0000

Hi fellow online entrepreneurs,

I fell behind on my blogging this past couple of weeks. I have been reviewing the programs which I purchased. In case you missed some of my other blogs, I fell into the typical trap that newbies fall into : INFORMATION OVERLOAD!!! So I decided to concentrate on the information I already have , sort of! I did review adsense, it is a program run by Google, you need to register same as you would when you register for adwords. Its on Google’s home page. The gist of it is that people pay Google to advertise, Google gives you a code to put on your website. The ads are content specific e.g. if you are selling shoes then they will give you shoe ads. When some one clicks on that ad you get paid what ever Google decides to pay you. Although people are making money doing this, the profit margin seems small compared to another program which I bought. (Oops, I wasn’t supposed to be buying any more programs, but who can resist when the program advertises Free Google Ads!) “Get Google Ads Free”, that’s the caption. The author Dr Jon Kohn says that he has made $93 million dollars through this program. Once you read it you can see why this is possible. Right now I am in the testing phase, so I really cannot honestly say that I have made any money, but once you understand the program (basically I had to read it twice to grasp the concepts) it literally is as simple as 1-2-3 steps. You do need a website to run this program. I use 1 and 1 internet (http://www.1and1.com/?k_id=19620570), mainly because they host your website too, and right now they are having a 50% off sale. Their site is pretty user friendly and they have website templates if you are technically challenged like me.

Michael Rasmussen has two free video programs that will help you get started if you are new to starting up websites. His first one is Minisites Profits Exposed (http://www.minisiteprofitsexposed.com/?thankyou-page=77453). His other site helps you set up opt-in pages (if you are going to sell on the internet it is paramount to get visitors e-mails. Most times people forget what sites they visited, or intend to follow up and can’t remember the site, and so on.) His second site is “e-mail promos exposed” (http://www.emailpromosexposed.com/?thankyou-page=124062). I don’t even know this guy, but I love what he has to offer. Most IMer’s would sell this info for a premium, but he gives it away.

If you are just getting started and you don’t have a product check out Ewen Chia’s Autopilot Profits (http://tinyurl.com/cahseg). He addresses affiliate marketing and even gives you a product to get started with.

Ever heard of Tellman Knudson? If you haven’t then you really are a greenhorn. This guy is giving away a FREE program, usually worth $4000 check it out now before he changes his mind.

http://the13thmodule.com/?affid=18230

Speaking of Tellman, he also has a great program to help new online marketers get started. It’s called The List Building Club, this is membership program with monthly dues, but it is one of those programs which I wish that I had paid attention to when I first started out about 7 months ago. He has video tutorials which take you step-by-step and show you how to set up and promote your internet business. Take a look at his site, if you hurry there now you might still get a chance to take a stab at his Sports Car give away, can you say Fer….i? I don’t think that I am actually allowed to spell out the actual prize. I know that Tellman had to keep it hush hush when he was promoting. So hurry up and go there now… (http://tinyurl.com/c6yhub).

Well that certainly was more info than I had intended. But I was in the flow.

Later PeePs.

PS: http://tinyurl.com/dea9eh This is the link for “Get Google Ads Free”. I forgot to mention that when Dr Kohn first promoted this program he got a lot of negative reviews, mostly from people who had not even tried the program. But, hey, he’s the one sitting pretty with $93 million +.

PPS Don’t forget to check out my websites:

http://moneyprofitts.com

Http://imcallinginrich.com

http://promoneyknows.com

Leanne

PPS: most if not all entrepreneurs have heard of or even read Napoleon Hill’s “Think and Grow Rich”, or Wallace Wattles “The Science of Getting Rich”. Here’s a link for a FREE copy of “The Science of Getting Rich”

http://www.1shoppingcart.com/app/?af=963879

Free MP3 files for Online Marketing Affiliates

kizwe710 — Mon, 06 Apr 2009 04:02:57 +0000

Hi fellow online entrepreneurs,

Ian Del Carmen of JV Fireball planets is giving away 7 free MP 3 files that will help budding affiliate associates get on the right track.

Check it out here:

http://tinyurl.com/d54tvv

Later,

Leanne

PS don’t forget to check out my review site at

http://moneyprofitts.com

Follow Up Blog Getting Started Online

kizwe710 — Wed, 01 Apr 2009 06:35:19 +0000

Hola fellow bloggers,

I was happy to see that my first blog was read by a couple of people. If you didn’t read my first blog it was about my personal advice on starting online as an internet marketer or IM. Actually I am a little peeved right now because I just spent 20 minutes writing a follow up blog and I lost it (the blog that is, not my mind). Any how in my previous blog I had said that I would write about marketing your websites. I have found that Google Adwords is by far the best tool to use, but if you don’t know what you are doing it can cost you an arm and a leg. I jumped in blindly and 3K later I had not made a sale. Actually I did make $50 (whoopdedo!!!). Then I received an e-mail from a guy called Michael Jones about his program Ad Words Code. Now by this time I had vowed not to buy another marketing program because I had already spent $2K + on programs which I had not even looked at. Being the pig-headed person that I am I bought all these IM programs, didn’t even look at them and tried to go it alone and now 5K later I only had $50 to show for it. Anyway back to MJ his program has helped me convert sales. Using his program I am making an extra $200 – $300 a day, but I honestly have not been focusing on my campaigns as I have decided to focus on reviewing the products which I have purchased. That way when I recommend a product it can be with a clean conscience. I will not recommend anything that I have not tried personally and have at least have had some success with.

MJ’s product Adwords Code can be checked out here:

http://tinyurl.com/ctszkm

Now back to my trials and errors of IM. In my first blog I talked about how to get started as an affiliate. It took me six months of surfing the net and trial and error to get started. Remember my mentioning earlier that I had bought a bunch of programs and not even opened them. Well when I finally did start reviewing them I started with Ewen Chia’s Autopilot Profits. After reading this program I wanted to kick myself because a lot of the info that I had diligently researched on the net was there in one neat package all for less than $100. (If you recall I had spent $2k on programs and never looked at them!) Ewen has several other bonuses which I won’t divulge here, so go and check out his site

http://tinyurl.com/cahseg

By the way I just checked out the site to make sure that the link works and Ewen is giving away a free report worth $47 for a limited time. “The BIG System To Making REAL MONEY On The Internet…And How To Finally Succeed On The Internet!” So make sure that you go and check out this site now.

Well in my next blog I plan to touch on adsense. It is another profitable way to make money and works out some what cheaper than Adwords. I will also follow up on marketing techniques.

Don’t forget to check out my websites:

http://moneyprofitts.com

http://promoneynow.com

http://imcallinginrich.com

PS for a head start on mini website design check out

Later Bloggers.

LeanneC.

Michael Rasmussen

And make sure you get a paypal account to collect payments

http://tinyurl.com/cs7z8o
He offers free video tutorials

Also check out Clickbank for affiliate products if you are just getting started

http://tinyurl.com/dbocy4

http://tinyurl.com/crpgpo

Online business websites

kizwe710 — Fri, 27 Mar 2009 03:16:55 +0000

Getting Started:

There are so many online, get rich programs out there, that we can and do become overwhelmed with information. I can remember when I first got started; I went to google search engine and typed in wealth and BOOM!!! thousands of searches popped up. So where to start?…

Everyone claims to be legitimate, they show you their stats, their cars, their houses…etc. I am not going to do that, because at most I am making a modest income at this.

I do recommend starting with a clickbank account and a paypal account.

Clickbank is a starting point if you don’t know what to sell or don’t have a product. You can sign up as an affiliate and sell other people’s products. The instructions are pretty simple.
Go to http://chicksle.reseller.hop.clickbank.net
Paypal gives you an additional way to get paid and once you start getting more comfortable with selling products and want to branch off on your own it gives you a way of collecting payments.
Go to: https://www.paypal.com/us/mrb/pal=EBXDCJZA3XH4Y
If you want to jump right in and start designing websites I recommend checking out the followingwebsite:
www.minisiteprofitsexposed.com/?thankyou-page=69526
Yes this is an affiliate website, but Michael Rasmussen provides solid information and best of all it’s free.

Don’t Do This!!!

Don’t start buying every program you see. Remember my opening statement? There are thousands of programs out there and it is easy to get overwhelmed.

I love paypal and I love the concept of paypal, but it is so easy to buy things.

I was disgruntled at work one day and looking for a way out. (I am sure this sounds familiar to many of you), that’s when I started surfing the internet (totally not allowed, but we all do it right!) So I would see a program, buy it (because they are all so cheap), and not be able to open it immediately because the site would be blocked (remember I was at work). Then I would get home (I work 12 hour shifts) and forget about my purchase, and then go back to work and repeat the cycle. Before I realized it I had spent a couple of thousand of dollars on programs I hadn’t even opened. So DON’T DO THIS!!!

DO THIS INSTEAD: Find a program that you like and stick with it. Read the instructions and follow the advice given, before you move on to something else…

WHAT NEXT?… Well you’ll have to wait for my next e-mail…where I’ll touch on promoting sales.

Don’t forget to check out my websites:

http://promoneynow.com

http://moneyprofitts.com

http://imcallinginrich.com

www.minisiteprofitsexposed.com/?thankyou-page=69526

See you on the “moneyprofitts” side.

Leanne C.

Hello Opportunity Seekers!

kizwe710 — Mon, 09 Mar 2009 07:53:39 +0000

Welcome to my blog. In these hard economic times every one is

on the look out for ways to make extra income. There are millions

of websites out there: make money online, online businesses, work

from home etc. I recently came across a guy called John Denton check out his website:

http://www.montage1.net/cmd.php?af=900254

PS: I have an awesome review site

http://imcallinginrich.com

The Rich Jerk actually gives away a free website